Link Management
The Links module turns long, messy outbound URLs into clean branded links on your own domain, tracks every click, and lets you manage SEO attributes in one place. Find it under WB Ad Manager -> Links (enable the Links module under Settings -> Features if the menu is hidden).
Why cloaked links
Section titled “Why cloaked links”Instead of pasting a raw affiliate URL like amazon.com/gp/product/B07XYZ?ref=affiliate_123, you publish a short branded link like yoursite.com/go/book. Benefits:
- Click tracking - counts per link, including unique clicks.
- One place to edit - change the destination once, every use updates.
- SEO control - add
rel="nofollow"orrel="sponsored". - Organization - group links into categories.
- Expiry - set links to deactivate after a date.
Create a link
Section titled “Create a link”- Go to WB Ad Manager -> Links -> Add New.
- Enter a Name (used as default anchor text) and the Destination URL.
- Optionally set a slug, category, SEO attributes (nofollow/sponsored), and open-in-new-tab.
- Save. The cloaked URL uses your cloak prefix, for example
yoursite.com/go/your-slug.
Link categories
Section titled “Link categories”Group links under WB Ad Manager -> Links -> Categories (for example: sponsors, partners, resources, affiliates). Categories can be used to render link lists with [wbam_links].
Cloak prefix and inactive links
Section titled “Cloak prefix and inactive links”Under Settings -> Link Cloaking:
| Setting | What it does | Default |
|---|---|---|
| Cloak prefix | The URL segment for cloaked links, e.g. go. Rewrite rules refresh when you change it. |
go |
| Inactive link action | What happens when an inactive or expired link is opened: show 404, redirect home, or redirect to a custom URL. | Show 404 |
| Inactive link URL | The custom URL for the “redirect to custom URL” action. | (empty) |
Display links
Section titled “Display links”- Single link:
[wbam_link id="123"]Anchor text[/wbam_link] - A list of links:
[wbam_links category="5"] - Just the URL:
[wbam_link_url id="123"]
See Link Shortcodes for every attribute.
Link partnerships
Section titled “Link partnerships”The module also accepts inbound partnership requests (paid link, link exchange, sponsored post) through an on-site form, with an accept/reject workflow and automatic emails. See Partnership Inquiry Form.