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Placements

A placement is a location where an ad can render. Each ad carries a Placements metabox - check every location where it should appear. Assign the same placement to several ads and they rotate (see Rotation and Split Testing).

Built-in placements

Section titled “Built-in placements”

These eleven placements are always available.

Placement Where it renders
Header Top of the page (wp_body_open, plus common theme hooks)
Footer Bottom of the page (wp_footer)
Before/After Content Around single post/page content (the_content)
After Paragraph After a chosen paragraph, with an optional repeat
Before Posts Archive Before the first post on archive/blog pages (loop_start)
After Posts Archive After the last post on archive/blog pages (loop_end)
Widget Any widget area, via the WB Ad Manager widget
Sticky/Floating Fixed bar or corner (wp_footer)
Popup/Modal Overlay with trigger conditions (wp_footer)
Comments Around the comment section
Shortcode Manual placement with [wbam_ad] / [wbam_ads]

The Shortcode placement is used only through shortcodes, so it does not appear as a checkbox in the placement picker.

Choosing which placements are open

Section titled “Choosing which placements are open”

Under Settings -> Placements you control which placement slots may serve ads on your site (a site-wide allowlist). By default every placement is open. This is a site owner gate, not a Free/Pro gate - all eleven placements above are in the free plugin, including sticky and popup.

Community placements

Section titled “Community placements”

When a supported community platform is active, its placements register automatically:

  • BuddyPress - activity stream plus four directory positions. See BuddyPress.
  • bbPress - one bbpress placement covering seven forum/topic/reply positions. See bbPress.
  • Jetonomy - seven sidebar and topic/reply positions. See Jetonomy.

Next steps

Section titled “Next steps”