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Ad Types

WB Ad Manager ships five ad types. You pick the type in the Ad Settings metabox when creating an ad. Every type stores its creative fields together with the ad, so you can switch placements or targeting without re-entering content.

Type Type ID Best for
Image Ad image Banners and affiliate graphics
Rich Content rich-content Native, styled promotions
HTML/JS Code code Ad-network tags and custom scripts
Google AdSense adsense Google AdSense units
Email Capture email_capture Newsletter and lead-capture forms

The ad editor showing the five ad types

Image Ad

Section titled “Image Ad”

Display a banner image with click tracking.

Field What it does
Image Upload or pick from the media library
Destination URL Where a click goes
Alt text Image alt attribute (accessibility)
Open in new tab Adds target="_blank" (default on)

Tips: use standard IAB sizes (300x250, 728x90, 160x600), compress images, and always set alt text. Animated GIFs work.

Rich Content

Section titled “Rich Content”

Build an ad with formatted HTML - headings, buttons, lists.

Field What it does
Content HTML content, sanitized with wp_kses_post

Best for native advertising that matches your site design. Keep it short - it is an ad, not an article.

HTML/JS Code

Section titled “HTML/JS Code”

Paste code from an ad network or a custom script.

Field What it does
Code Raw HTML/JavaScript (sanitized with wp_kses_post unless your user has the unfiltered_html capability)

An optional per-ad sandbox mode renders the code inside a sandboxed iframe for extra isolation. Test code before saving, and check mobile rendering.

Google AdSense

Section titled “Google AdSense”

Native AdSense support with the script managed for you (loaded once per page).

Field What it does
Ad slot ID Your AdSense ad-unit slot
Publisher ID Defaults to the site Publisher ID from Settings
Ad format auto (default), horizontal, vertical, rectangle
Responsive Toggle responsive vs fixed sizing
Fixed width / height Used when responsive is off

Set your site-wide Publisher ID once under Settings -> Google AdSense (see Google AdSense).

Email Capture

Section titled “Email Capture”

An inline newsletter/subscribe form rendered as an ad.

Field What it does Default
Headline Form heading -
Description Sub-text -
Button text Submit label Subscribe
Success message Shown after submit -
Show name field Adds a name input Off
Cookie days Days to hide the form after a submit 7
Redirect URL Optional post-submit redirect -
Privacy text Small print under the form -
Background / text / button colour Form styling #ffffff / #1d2327 / #2271b1

Captured leads are stored and viewable/exportable under WB Ad Manager -> Email Captures. See Email Capture.

Next steps

Section titled “Next steps”