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Every product has its own Social Media Settings box on the product edit screen. Use it to write special social wording for a product or to keep a product out of social output.

Field What it does
Enable social sharing output for this product On by default. Untick it to remove the social preview tags and the share buttons for this product. Search structured data (what Google reads for product results) is not affected.
Social Media Title Your own title for social posts. Up to 60 characters, with a live counter. Leave empty to use the product name.
Social Media Description Your own description for social posts. Up to 155 characters, with a live counter. Leave empty to use the product description.
Social Media Image Information only. Shows which image will be shared: the featured image, the first gallery image, your Default Social Image, or the WooCommerce placeholder.

The empty title and description fields show a grey hint of exactly what will be published when you leave them empty.

When you untick the switch, the title and description fields hide. Your text is kept, so you can switch output back on later without retyping.

Removed for that product:

  • The social preview tags (Facebook, X, LinkedIn, Pinterest).
  • The share buttons, including ones added by the shortcode.
  • The share script and styles.

Kept:

  • The structured data Google uses for search results.
  • The product in your sitemap.
  • Category and shop pages that list the product.

On Products > All Products the plugin adds a Social column next to the product name:

Shown Meaning
Auto Everything is generated automatically.
Custom The product has its own social title or description.
Off Social output is switched off for the product.

The words are shown, not only colours, so the column is readable without colour.

The Overview tab counts published products with custom social text and with social output off, so you can see how many products you have changed.