Vendor Analytics Dashboard

The Vendor Analytics Dashboard gives sellers insights into their performance, earnings, and service statistics. Track your marketplace success with real-time data about orders, revenue, and customer engagement.

Overview

Analytics are available to all vendors and provide data about:

Revenue and earnings trends
Order performance metrics
Service views and conversions
Review statistics and ratings
Response time tracking

Accessing Analytics

Log in as a vendor
Go to Vendor Dashboard → Analytics
Select time period using date filter
View metrics across dashboard

Revenue Tracking

Earnings Overview

View your earnings over different time periods:

Available Periods:

Day
Week
Month
Year
All time

Revenue Data

For selected period, see:

Metric	Description
Order Count	Total orders received
Total Revenue	Gross sales (before commission)
Total Earnings	Your net earnings (after commission)
Total Fees	Platform commission paid

Earnings Chart

Available Charts:

Week view: Daily breakdown
Month view: Daily breakdown
Year view: Monthly breakdown

Chart Data:

X-axis: Time period labels
Y-axis: Earnings amount
Line graph: Earnings trend
Bar graph: Order count per period

Order Metrics

Performance Statistics

Track order activity:

Dashboard Stats:

Total orders (all time or period)
Completed orders
Active orders (in progress)
Response rate percentage
Active service count

Order Calculation

Data comes from getvendordashboard_stats():

[
    'orders' => [
        // From OrderRepository->get_vendor_stats()
        'total' => 150,
        'completed' => 120,
        'in_progress' => 10,
        'cancelled' => 5,
    ],
    'reviews' => [
        // From ReviewRepository->get_vendor_rating_summary()
        'average_rating' => 4.8,
        'total_reviews' => 95,
    ],
    'active_services' => 12,
    'response_rate' => 94.5,
    'recent_activity' => [...],
]

Service Performance

View Tracking

Service views are tracked in post meta:

$views = get_post_meta( $service_id, '_wpss_views', true );

Each service displays:

Total views (all time)
Orders received
Conversion rate (orders / views × 100)
Revenue generated

Top Services

The getvendorstats() method returns top 5 services by revenue:

[
    'top_services' => [
        [
            'id' => 123,
            'title' => 'WordPress Development',
            'views' => 1234,
            'orders' => 45,
            'revenue' => 4500.00,
        ],
        // ... up to 5 services
    ]
]

Sorted by revenue descending.

Analytics Metrics Explained

Profile Views

Tracked in user meta:

$profile_views = get_user_meta( $vendor_id, '_wpss_profile_views', true );

Incremented when buyers visit vendor profile page.

Impressions

Total views across all published services:

$impressions = 0;
foreach ( $services as $service_id ) {
    $impressions += (int) get_post_meta( $service_id, '_wpss_views', true );
}

Clicks

Note: Clicks are not directly tracked. The analytics service estimates:

// Estimate: 3 clicks per order
$clicks = $orders_received * 3;

For accurate click tracking, implement JavaScript event tracking.

Click Rate

$click_rate = $impressions > 0 ? ($clicks / $impressions) * 100 : 0;

Rounded to 1 decimal place.

Conversion Rate

$conversion_rate = $clicks > 0 ? ($orders_received / $clicks) * 100 : 0;

Rounded to 1 decimal place.

Response Rate Calculation

Response rate shows how often you respond to customer messages:

Calculation:

Get conversations where vendor received messages
Get conversations where vendor sent messages
Calculate: (conversationsresponded / totalconversations) × 100

Default: 100% if no messages received.

From getresponserate() private method:

// Counts distinct conversations where:
// - Customer sent message (sender_id != vendor_id)
// - Vendor responded (sender_id = vendor_id)
$response_rate = (responded / total) * 100;

Recent Activity

Shows combined timeline of recent:

Orders received
Reviews received

Limit: 10 most recent items by default.

Returns mix of order and review objects with:

Type (‘order’ or ‘review’)
ID
Status or rating
Timestamp

Sorted by created_at descending.

Time Period Filters

Period Start Dates

Available period options:

match ( $period ) {
    'day'   => Today 00:00:00
    'week'  => 7 days ago
    'month' => 30 days ago
    'year'  => 365 days ago
    default => All time (no filter)
}

Chart Grouping

Data grouped differently per period:

Week/Month: Daily grouping (DATE) Year: Monthly grouping (MONTH)

Chart Date Format

Labels formatted as:

Week/Month: “Feb 12” Year: “Feb 2026”

Data Export

Export earnings data for accounting:

Export Formats:

CSV (spreadsheet compatible)
PDF (formatted report) [PRO]

Export Includes:

Order ID and date
Service name
Order amount
Commission rate and amount
Net earnings
Payment status

See Data Export Guide for details.

Limitations of Free Version

The free version provides basic analytics:

Available:

Revenue totals by period
Order counts and stats
Service views (if tracked)
Top 5 services
Response rate
Recent activity

Not Available (Pro Only):

Advanced filtering
Custom date ranges
Detailed trend analysis
Comparison charts
Automated reports
Export scheduling
Real-time dashboards

Performance Considerations

Caching Recommendations

Analytics queries can be intensive. Consider caching:

$cache_key = 'wpss_vendor_stats_' . $vendor_id . '_30days';
$stats = get_transient( $cache_key );

if ( false === $stats ) {
    $stats = $analytics_service->get_vendor_stats( $vendor_id, 30 );
    set_transient( $cache_key, $stats, HOUR_IN_SECONDS );
}

Clear cache on order completion:

add_action( 'wpss_order_completed', function( $order_id ) {
    $order = get_order( $order_id );
    delete_transient( 'wpss_vendor_stats_' . $order->vendor_id . '_30days' );
} );

Large Service Portfolios

The getvendorstats() method limits to 100 services:

'posts_per_page' => 100,

If you have more than 100 services, only the first 100 are analyzed.

WordPress Hooks

Tracking Service Views

Views must be tracked manually. Example implementation:

add_action( 'template_redirect', function() {
    if ( is_singular( 'wpss_service' ) && ! is_admin() ) {
        $service_id = get_the_ID();
        $views = (int) get_post_meta( $service_id, '_wpss_views', true );
        update_post_meta( $service_id, '_wpss_views', $views + 1 );
    }
} );

Tracking Profile Views

Profile views must also be tracked:

add_action( 'wpss_vendor_profile_viewed', function( $vendor_id ) {
    $views = (int) get_user_meta( $vendor_id, '_wpss_profile_views', true );
    update_user_meta( $vendor_id, '_wpss_profile_views', $views + 1 );
} );

Vendor Analytics Dashboard [PRO]