What You’ll Learn
- Understand view counts and what they mean
- Read traffic source data
- Interpret performance charts
- Use date filters effectively
- Export your analytics data
Key Metrics Explained
Total Views
The number of times your posts have been viewed. Each time someone loads one of your posts, it counts as a view.
What affects this:
- Post topic and title
- Where you share your posts
- SEO and search visibility
- How long the post has been published
Views Over Time
A chart showing how views fluctuate day by day or week by week. Look for:
- Spikes – Days with unusually high traffic (shared on social media?)
- Patterns – Do certain days perform better?
- Trends – Is your overall readership growing?
Traffic Sources
Where your readers come from:
| Source | What It Means |
|---|---|
| Direct | Readers typed your URL or used a bookmark |
| Search | Found through Google, Bing, or other search engines |
| Social | Clicked from Facebook, Twitter, LinkedIn, etc. |
| Referral | Clicked a link from another website |
| Internal | Navigated from another page on the same site |
Top Posts
Your best-performing content ranked by views. Use this to:
- Identify topics readers love
- Find posts worth updating or expanding
- Guide your future content strategy
Using Date Filters
Filter your analytics to focus on specific time periods:
Preset Ranges
- Last 7 days – Recent performance snapshot
- Last 30 days – Monthly overview
- Last 90 days – Quarterly trends
- This year – Year-to-date performance
- All time – Complete history
Custom Date Range
Select specific start and end dates for targeted analysis:
- Click the date filter dropdown
- Select “Custom Range”
- Pick your start date
- Pick your end date
- Click “Apply”
Reading the Charts
Line Chart (Views Over Time)
The main chart shows daily views as a line graph:
- X-axis – Dates
- Y-axis – Number of views
- Hover – See exact numbers for each day
Bar Chart (Top Posts)
Shows your posts ranked by views:
- Longer bars = more views
- Click a bar to see that post’s details
Pie Chart (Traffic Sources)
Visual breakdown of where traffic comes from:
- Larger slices = more traffic from that source
- Hover for exact percentages
Exporting Your Data
Download your analytics for offline analysis or reporting:
- Go to the Analytics tab
- Set your desired date range
- Click the Export button
- Choose format (CSV or Excel)
- Save the file to your computer
Export includes:
- Post titles and URLs
- View counts
- Traffic source breakdown
- Daily view numbers
Using Analytics to Improve Content
What to Do When Views Are Low
- Review your post titles – are they compelling?
- Check if you’re sharing on social media
- Consider SEO improvements
- Look at when you’re posting
What to Do When a Post Performs Well
- Create similar content on related topics
- Update and expand the popular post
- Link new posts to the popular one
- Consider making it part of a series
Related Docs
- How to Navigate Your Author Dashboard
- Using Analytics Shortcodes
- Creating a Post Series