Control exactly where and when your ads appear using targeting options and display rules. This guide covers all available targeting features in WB Ad Manager.
Display Rules
Display rules determine which pages show your ads. You can choose between two modes:
All Pages (with Exclusions)
Show the ad everywhere except specific exclusions:
- Exclude Posts – Select specific posts to hide the ad
- Exclude Categories – Hide from certain category pages and posts
- Exclude Tags – Hide from certain tag pages and posts
- Exclude Page Types – Hide from front page, blog, archives, search, 404
Specific Pages Only
Show the ad only on selected pages:
- Post Types – Show only on posts, pages, or custom post types
- Specific Posts/Pages – Select individual posts or pages
- Categories – Show on posts in categories or category archives
- Tags – Show on posts with tags or tag archives
- Page Types – Front page, blog, singular, archive, search, 404
Device Targeting
Show ads only on specific device types:
| Device | Description |
|---|---|
| Desktop | Traditional computers and laptops |
| Tablet | iPad, Android tablets, and similar devices |
| Mobile | Smartphones and small mobile devices |
Select one or more devices. If no devices are selected, the ad shows on all devices.
Use Cases
- Show mobile-specific ads with app download links
- Display larger banners only on desktop
- Use different ad sizes for different screens
User Targeting
User Status
| Option | Description |
|---|---|
| All Users | Show to everyone (default) |
| Logged In Only | Only show to registered, logged-in users |
| Logged Out Only | Only show to visitors who aren’t logged in |
User Roles
When targeting logged-in users, you can further refine by role:
- Administrator
- Editor
- Author
- Contributor
- Subscriber
- Custom roles (if any exist)
Geo Targeting
Target visitors by geographic location using IP geolocation.
Setup
- Go to WB Ad Manager → Settings → Geo Targeting
- Select a geolocation provider
- Enter API key if required
- Save settings
Supported Providers
| Provider | Free Tier | Notes |
|---|---|---|
| ip-api.com | Yes (45 req/min) | No API key required |
| ipinfo.io | Yes (50k/month) | Free API key available |
| ipapi.co | Yes (1k/day) | No API key required |
Targeting Options
- Countries – Select one or more countries to target
- Include/Exclude Mode – Show only in selected countries OR show everywhere except selected countries
Accuracy Note
IP-based geolocation is typically 95-99% accurate at the country level. Accuracy decreases for city-level targeting. VPN users may see ads targeted to their VPN exit location.
Schedule Targeting
Control when ads are active:
Date Range
| Setting | Description |
|---|---|
| Start Date | Ad becomes active on this date |
| End Date | Ad stops showing after this date |
Day of Week
Select specific days to show the ad (e.g., only weekdays, only weekends).
Time of Day
Set a time range when the ad should be active (e.g., 9:00 AM to 5:00 PM).
Frequency Control
Limit how often a visitor sees the same ad:
| Setting | Description |
|---|---|
| Max Impressions | Maximum times to show the ad per session |
| Session Duration | How long before the counter resets |
This helps prevent ad fatigue and improves user experience while maintaining GDPR compliance through anonymized tracking.