WB Ad Manager supports four different ad types, each designed for specific use cases. This guide explains each type and when to use it.
Image Ad
Image ads are the most common type, perfect for displaying banner graphics with click-through links.

Best For
- Banner advertisements
- Promotional graphics
- Affiliate banners
- Product showcases
Settings
| Setting | Description |
|---|---|
| Image | Upload or select from Media Library |
| Destination URL | Where users go when clicking the ad |
| Alt Text | Image description for accessibility and SEO |
| Open in New Tab | Whether to open link in a new browser tab |
| Size | Original, responsive, or custom dimensions |
Tips
- Use optimized images (WebP format recommended)
- Common banner sizes: 728×90, 300×250, 160×600
- Always include descriptive alt text
Rich Content Ad
Rich content ads use the WordPress block editor, allowing you to create custom HTML content with full styling control.
Best For
- Native advertisements that match your site design
- Text-based promotions with formatting
- Content recommendations
- Custom styled announcements
Settings
| Setting | Description |
|---|---|
| Content | Full WYSIWYG editor with all WordPress blocks |
| Destination URL | Optional click-through for the entire ad |
Code/HTML Ad
Code ads allow you to paste raw HTML, JavaScript, or third-party ad network code directly.

Best For
- Third-party ad network code
- Custom JavaScript widgets
- Embed codes from external services
- Affiliate network scripts
Settings
| Setting | Description |
|---|---|
| Code | HTML/JavaScript code editor |
| Wrap in Container | Add a wrapper div around the code |
Security Note
Only use code from trusted sources. The plugin renders code exactly as provided, so malicious scripts could affect your site or visitors.
Google AdSense Ad
Native AdSense integration with automatic script management. The AdSense script loads only once per page regardless of how many AdSense ads you display.
Best For
- Google AdSense monetization
- Auto-optimized ad units
- Responsive display ads
Settings
| Setting | Description |
|---|---|
| Ad Unit ID | Your AdSense ad slot ID |
| Format | Auto, horizontal, vertical, or rectangle |
| Responsive | Enable responsive sizing |
Setup Requirements
- Configure your Publisher ID in WB Ad Manager → Settings → AdSense
- Create ad units in your Google AdSense dashboard
- Use the Ad Unit ID when creating AdSense ads
Choosing the Right Type
| Use Case | Recommended Type |
|---|---|
| Banner advertisements | Image Ad |
| Google AdSense monetization | AdSense Ad |
| Third-party ad networks | Code Ad |
| Custom promotional content | Rich Content Ad |
| Affiliate banners with tracking | Image Ad or Code Ad |
