Track revenue, analyze performance, and make data-driven decisions with the built-in Revenue Dashboard. Get a complete financial overview of your advertising platform — estimated earnings, breakdowns by pricing model, and performance trends over time — all with visual charts and CSV export.
Accessing the Dashboard
Go to WB Ad Manager -> Revenue in your WordPress admin.
Revenue Metrics
Revenue is calculated based on actual ad activity, using your configured rates.
| Pricing Model | Calculation |
|---|---|
| CPM | (Total Impressions / 1,000) x CPM Rate |
| CPC | Total Clicks x CPC Rate |
| Flat Rate | Fixed package price per active campaign |
Revenue figures are estimates based on impressions and clicks. Actual wallet charges from advertisers represent your confirmed income.
Dashboard Sections
Summary Cards
The top of the page shows quick totals:
- Total estimated revenue for the selected period
- Revenue this month
- Number of active campaigns
- Top-performing ads
Charts
Visual breakdowns of your revenue data:
- Revenue over time — line chart showing daily or weekly trends
- Revenue by pricing model — pie chart showing CPM vs CPC vs flat-rate split
- Impressions vs clicks — bar chart for performance context
Detailed Breakdown
A table listing individual ads and campaigns with their revenue contribution. Sort by any column to find your top earners.
Time Period Filters
Filter the dashboard to any time range:
- Today
- Last 7 days
- Last 30 days
- This month
- Last month
- Custom date range (pick start and end dates)
Exporting Data
Download your revenue data as a CSV file for accounting, client reporting, or tax preparation.
- Select your desired time period
- Click Export CSV
- The file downloads with all revenue data for that period
Configuration
Set the rates used for revenue calculations at WB Ad Manager -> Settings -> Revenue.
| Setting | Default | Description |
|---|---|---|
| Default CPM rate | $2.50 | Revenue per 1,000 impressions if not set per ad |
| Default CPC rate | $0.10 | Revenue per click if not set per ad |
You can override these defaults per ad, per campaign, or per advertiser if you have custom pricing arrangements.
Analytics Settings
Configure analytics tracking at WB Ad Manager -> Pro Settings -> Analytics.
| Setting | Description |
|---|---|
| Track Impressions | Count each time an ad is shown |
| Track Clicks | Count each time an ad is clicked |
| Unique Tracking | Track unique visitors rather than total events |
| Data Retention | How long to keep detailed analytics records |
| Bot Filtering | Exclude known bots and crawlers from statistics |
Understanding Your Numbers
Impressions tell you how much exposure advertisers are getting. More impressions mean more visibility for their ads.
Clicks tell you engagement quality. A higher click-through rate (CTR) means your ad placements and the advertiser’s creatives are performing well together.
Revenue from wallet transactions is the most accurate income figure. You can see actual wallet debits in the Transactions page under Advertisers -> Transactions.
Optimizing Revenue
To maximize your advertising income:
- Place ad zones in high-traffic, high-visibility locations
- Use A/B testing to find creatives that get higher CTR
- Attract more advertisers by showing them performance data
- Consider premium placements with higher CPM rates
- Remove consistently underperforming ads from active zones
Next Steps
- Advertiser Management — manage advertiser accounts and wallets
- A/B Testing — improve ad performance
- Campaigns Administration — monitor all active campaigns