This guide walks you through creating an ad, placing it in a zone, and displaying it on your site — from start to finish.
Before You Start
Make sure you have:
- WB Ad Manager (free) and WB Ad Manager Pro both active
- License activated
- At least one page created (any page will do for testing)
Minute 1: Create the Ad
- Go to WB Ad Manager → Ads → Add New
- Enter a title (this is internal — visitors don’t see it)
- Choose your ad type:
| Ad Type | Best For | What You Need |
|---|---|---|
| Image | Banner ads, visual promotions | JPG or PNG file + destination URL |
| HTML | Third-party ad code, rich media | HTML/JavaScript snippet |
| Text | Simple text links, sponsors | Headline + description + URL |
- Upload your image or paste your ad content
- Enter the destination URL — this is where visitors go when they click the ad
- Click Publish
Minute 2: Create an Ad Zone
Ad zones are placement containers. One zone can hold multiple ads and rotate between them.
- Go to WB Ad Manager → Ad Zones → Add New
- Enter a name (e.g., “Sidebar Banner” or “Header Leaderboard”)
- Set the size to match your ad (e.g., 300×250 or 728×90)
- Click Publish
Note the zone’s slug — you’ll use it in the next step. Find it in the Ad Zones list under the zone name.
Minute 3: Assign the Ad to the Zone
- Go back to your ad (WB Ad Manager → Ads)
- Click the ad title to edit it
- In the Ad Zones meta box on the right, check your zone
- Click Update
Minute 4: Add the Zone to a Page
Display your ad zone using the shortcode. Add it to any page, post, or widget area.
Edit a page and add this shortcode to the content:
[wbam_ad zone="your-zone-slug"]
Replace your-zone-slug with the actual slug from your Ad Zones list.
You can also use the WB Ad Manager widget in Appearance → Widgets to add a zone to any sidebar without using a shortcode.
Minute 5: Verify It Works
- Visit the page where you added the shortcode
- Your ad should appear in the zone
- Click the ad to test click tracking
- Check WB Ad Manager → Analytics — you should see an impression and a click
Shortcode Reference
| Shortcode | Use Case |
|---|---|
[wbam_ad zone="zone-slug"] |
Display one ad from a zone |
[wbam_ad id="123"] |
Display a specific ad by ID |
[wbam_ads zone="zone-slug" count="3"] |
Display multiple ads from a zone |
Common Ad Sizes
| Size | Name | Common Placement |
|---|---|---|
| 728 × 90 | Leaderboard | Header, footer |
| 300 × 250 | Medium Rectangle | Sidebar, in-content |
| 160 × 600 | Wide Skyscraper | Sidebar |
| 320 × 50 | Mobile Banner | Mobile header |
Next Steps
Now that you have a working ad:
- Set Up the Advertiser Portal — let others buy ad space on your site
- Configure Payment Gateways — accept payments from advertisers
- Create Campaigns — group ads with budgets and schedules
