Every registered user with active listings gets a public seller profile page. Visitors can view a seller’s listings, follow them for updates, and get in touch — building trust and repeat engagement in your classifieds marketplace.
What a Seller Profile Shows
Each seller profile displays:
- Seller avatar and display name
- Member since date
- Number of active listings
- Total followers
- Follow / Unfollow button
- All of the seller’s active classified listings
Adding the Seller Profile Shortcode
Create a page with this shortcode to serve as the template for all seller profiles:
[wbam_seller_profile]
The shortcode automatically reads the seller from the URL. For example, a profile URL like /seller/john-doe/ shows John Doe’s profile.
Go to WB Ad Manager -> Pro Settings -> Pages and assign this page as your Seller Profile page.
Shortcode Parameters
| Parameter | Default | Description |
|---|---|---|
user_id |
From URL | Show a specific seller by user ID |
show_listings |
true |
Display the seller’s active listings |
show_contact |
true |
Show a contact form on the profile |
show_stats |
true |
Show the seller’s listing count and followers |
Show a specific seller’s profile (useful for featured seller pages):
[wbam_seller_profile user_id="42"]
Profile without contact form:
[wbam_seller_profile show_contact="false"]
Follow System
The Follow button on seller profiles lets visitors subscribe to updates from that seller.
When a visitor follows a seller:
- The seller appears in the visitor’s My Following page
- The visitor receives an email notification each time the seller posts a new listing
To follow a seller:
- Visit the seller’s profile page
- Click Follow
- The button changes to Following
To unfollow:
- Go to the seller’s profile or your My Following page
- Click Unfollow
Seller’s Own Profile Management
Sellers manage their profile information from their Advertiser Dashboard.
- Log in and go to the Advertiser Dashboard
- Click the Profile tab
- Update their display name, bio, website URL, contact details, and profile photo
- Click Save Changes
Changes appear on the public profile immediately.
Setting Up the My Following Page
Create a page where users can see all the sellers they follow:
- Create a new page with the shortcode
[wbam_my_following] - Go to WB Ad Manager -> Pro Settings -> Pages
- Assign this page as the My Following page
Only logged-in users can follow sellers and see their following list. Guests are prompted to log in.
Next Steps
- Setting Up Classifieds — enable the classifieds module
- Inquiries Management — manage messages from potential buyers