The admin Campaigns page gives you a complete view of every campaign across all advertisers on your site. Use it to monitor campaign health, review statuses, and take action when needed.
Accessing the Campaigns Page
Go to WB Ad Manager -> Campaigns in your WordPress admin.
What You Can See
The campaigns list shows all campaigns from all advertisers. Each row displays:
| Column | Description |
|---|---|
| Campaign Name | Internal name given by the advertiser |
| Advertiser | Which advertiser owns this campaign |
| Status | Current campaign status |
| Pricing Model | Flat, CPM, or CPC |
| Budget | Total allocated budget |
| Spent | Amount spent so far |
| Impressions | Total impressions delivered |
| Clicks | Total clicks recorded |
| Start / End | Campaign date range |
Filtering Campaigns
Use the filter controls at the top of the page to narrow the list:
- Status filter — view campaigns by status (active, paused, completed, etc.)
- Advertiser filter — view campaigns belonging to a specific advertiser
- Date range — find campaigns by their start or end dates
Campaign Statuses
| Status | Meaning |
|---|---|
| Draft | Created but not yet activated by the advertiser |
| Pending | Waiting for admin approval (if your workflow requires it) |
| Active | Running and spending budget |
| Paused | Temporarily stopped by the advertiser |
| Completed | Reached end date or budget limit |
| Expired | System-expired after reaching its end date |
| Cancelled | Stopped by the advertiser or admin |
Status Transitions
Understanding which transitions are allowed helps you manage campaigns predictably:
| From | Can Move To |
|---|---|
| Draft | Pending, Active, Cancelled |
| Pending | Active, Cancelled |
| Active | Paused, Completed, Expired, Cancelled |
| Paused | Active, Completed, Cancelled |
| Completed | — (terminal) |
| Expired | — (terminal) |
| Cancelled | — (terminal) |
Completed, expired, and cancelled campaigns cannot be restarted. Advise advertisers to create a new campaign instead.
Admin Actions on Campaigns
Click a campaign name to view its full details. From the campaign detail view, you can:
- View all ads assigned to the campaign
- View spending and remaining budget
- Change status — you can pause or cancel a campaign as needed
- View advertiser — click to jump to the advertiser’s profile
Budget Reservation Visibility
For CPM and CPC campaigns, the budget is reserved from the advertiser’s wallet at activation. On the campaign detail page, you can see:
- Reserved amount — the total funds held for this campaign
- Spent — actual deductions so far
- Refundable balance — what would be returned on cancellation
Finding Problematic Campaigns
Common things to watch for:
Campaigns stuck in Draft — the advertiser may not have enough wallet balance to activate. Reach out or ask them to add funds.
Active campaigns with 0 impressions — check that at least one ad is published and assigned. The campaign start date must also have passed.
Campaigns pausing unexpectedly — the advertiser’s reserved budget may have been exhausted. Their wallet may need a top-up.
Next Steps
- Advertiser Management — manage advertisers and their wallets
- Revenue Dashboard — track income across all campaigns
- Audit Log — see a history of campaign status changes