Advertiser Management

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Manage all advertiser accounts from one central location. You can view account details, adjust wallet balances, and control account access — giving you complete oversight of every advertiser on your platform.

Viewing All Advertisers

Go to WB Ad Manager -> Advertisers to see the full list.

Advertisers list showing company name, email, status, wallet balance, ad count, and registration date

The list shows each advertiser’s:

  • Company or contact name
  • Email address
  • Account status
  • Current wallet balance
  • Number of submitted ads
  • Registration date

Use the search box to find advertisers by name or email. Click any column header to sort the list.

Advertiser Statuses

Status Description
Pending Registered but not yet approved (if moderation is enabled)
Active Full access to the advertiser portal
Suspended Account frozen — all ads paused, portal access blocked

Approving New Advertisers

If you require admin approval for new registrations:

  1. Go to WB Ad Manager -> Advertisers
  2. Look for accounts with Pending status
  3. Click the advertiser’s name to open their profile
  4. Review their details
  5. Change the status to Active
  6. Click Save

The advertiser receives an email notification when their account is activated.

Creating an Advertiser Manually

You can create advertiser accounts directly from the admin panel — useful for offline clients or agency setups.

  1. Click Add New Advertiser
  2. Fill in the details:
  3. Link to an existing WordPress user or create a new one
  4. Company name
  5. Contact name and email
  6. Phone number and website
  7. Set an initial wallet balance (optional)
  8. Click Create Advertiser

Editing Advertiser Details

Click any advertiser’s name to open their profile. The profile is organized into tabs:

Tab What You Can Do
Profile View and edit basic account information
Wallet See balance, add credits, view transaction history
Ads View all ads submitted by this advertiser
Campaigns View all their campaigns and statuses
Classifieds View their classified listings (if enabled)
Activity Review recent actions taken by or on this account

Managing Wallet Balances

You can manually credit or adjust an advertiser’s wallet balance from their profile.

Adding a Manual Credit

  1. Click the advertiser’s name
  2. Go to the Wallet tab
  3. Click Add Credit
  4. Enter the amount and an internal note explaining the reason
  5. Click Add

The credit appears in the advertiser’s wallet immediately and is visible in their transaction history.

Viewing Transactions

The Wallet tab shows all transactions for this advertiser including deposits, charges, campaign reservations, and refunds. You can see the running balance after each transaction.

Suspending an Advertiser

Suspending an account immediately pauses all their active ads and blocks portal access. Their wallet balance is preserved.

  1. Open the advertiser’s profile
  2. Change the status to Suspended
  3. Click Save

To reinstate, change the status back to Active and save.

Next Steps

  • Ad Submissions — review and approve ad submissions
  • Revenue Dashboard — track income from advertisers
  • Audit Log — review all activity for an advertiser
Last updated: March 4, 2026