Site Identity Settings
The Site Identity panel in the WordPress Customizer allows you to configure your website’s core branding elements including the site title, tagline, logo, and site icon (favicon).

Site title typography settings in the Customizer
Accessing Site Identity Settings
- Go to Appearance > Customize in your WordPress admin
- Click on Site Identity in the customizer panel
Available Settings
Site Title
The site title appears in browser tabs, search results, and can be displayed in your header.
| Setting | Description |
|---|---|
| Site Title | Your website’s name (e.g., “My Community Site”) |
| Display Site Title | Toggle whether to show the title in the header |
Best Practices:
- Keep your site title concise (under 60 characters)
- Use your brand name or a descriptive title
- Consider SEO implications for search visibility
Tagline
The tagline is a short description of your website’s purpose.
| Setting | Description |
|---|---|
| Tagline | A brief description of your site |
| Display Tagline | Toggle visibility in the header |
Best Practices:
- Keep taglines under 120 characters
- Describe what makes your site unique
- Include relevant keywords naturally
Logo
BuddyX Pro provides extensive logo customization options.
| Setting | Description | Default |
|---|---|---|
| Logo | Upload your primary logo image | None |
| Logo Size | Adjust logo width (150-300px) | 150px |
| Logo Retina | Upload @2x logo for high-DPI displays | None |
Logo Size Adjustment:
The Logo Size slider allows you to control the desktop display width:
- Minimum: 150px
- Maximum: 300px
- Step: 1px increments
Supported Formats:
- PNG (recommended for logos with transparency)
- SVG (vector format, scales without quality loss)
- JPG (for photographic logos)
- WebP (modern format with good compression)
Recommended Dimensions:
- Standard logo: 300px x 100px (max)
- Retina logo: 600px x 200px (@2x)
- File size: Under 100KB for optimal loading
Dark Mode Logo
When dark mode is enabled, BuddyX Pro can display an alternate logo optimized for dark backgrounds.
| Setting | Description |
|---|---|
| Dark Mode Logo | Alternate logo for dark color scheme |
| Dark Mode Retina Logo | @2x version for high-DPI displays |
When to Use:
- Your primary logo has dark text that’s invisible on dark backgrounds
- You want brand consistency across color schemes
- Your logo uses colors that clash with dark mode
Mobile Logo
Optimize your header for mobile devices with a separate mobile logo.
| Setting | Description |
|---|---|
| Mobile Logo | Smaller logo for mobile devices |
| Mobile Logo Size | Width adjustment for mobile |
Best Practices:
- Use a simplified version of your logo
- Consider a square icon or abbreviated version
- Test on actual mobile devices
Site Icon (Favicon)
The site icon appears in browser tabs, bookmarks, and mobile home screens.
| Setting | Description |
|---|---|
| Site Icon | Square image for browser tabs |
| Recommended Size | 512 x 512 pixels |
Requirements:
- Must be square (1:1 aspect ratio)
- Minimum 512 x 512 pixels
- PNG format recommended
- Simple, recognizable design
Where It Appears:
- Browser tabs
- Bookmark bars
- Mobile home screen (when saved)
- Windows taskbar pins
- RSS feed readers
Configuration Examples
Example 1: Standard Business Site
Site Title: "Acme Community"
Tagline: "Connect, Learn, and Grow Together"
Logo: acme-logo.webp (280px wide)
Site Icon: acme-icon.webp (512x512)
Example 2: Community Platform
Site Title: "Developer Network"
Tagline: "Where developers connect and collaborate"
Logo: devnet-logo.svg
Dark Mode Logo: devnet-logo-light.svg
Mobile Logo: devnet-icon.webp
Example 3: Learning Platform
Site Title: "LearnHub Academy"
Tagline: "Online courses for professionals"
Logo: learnhub-logo.webp
Logo Size: 200px
Site Icon: learnhub-favicon.webp
Troubleshooting
Logo Not Displaying
Problem: Logo doesn’t appear after upload.
Solutions:
- Clear browser cache and refresh
- Check file permissions on uploads folder
- Verify image format is supported
- Check for CSS conflicts with caching plugins
Logo Appears Blurry
Problem: Logo looks pixelated on high-resolution displays.
Solutions:
- Upload a larger source image (at least 2x desired display size)
- Use SVG format for vector logos
- Enable and upload a retina version
- Check the Logo Size setting isn’t scaling up a small image
Dark Mode Logo Not Switching
Problem: Same logo shows in both light and dark mode.
Solutions:
- Verify Dark Mode Logo is uploaded
- Check dark mode is enabled in Skin settings
- Clear any caching plugins
- Test in incognito/private browser window
Site Icon Not Showing
Problem: Favicon doesn’t appear in browser tabs.
Solutions:
- Ensure image is exactly square
- Upload at least 512×512 pixels
- Use PNG format
- Clear browser cache (Ctrl+F5 / Cmd+Shift+R)
- Wait for browser to fetch new favicon
Integration with Other Settings
Site Identity settings work in conjunction with:
- Header Options – Logo placement and alignment
- Skin Settings – Dark mode logo switching
- Mobile Header – Mobile logo display
- Typography – Site title font styling
Related Documentation
- Logo & Favicon Options – Advanced logo configuration
- Header Layout Styles – Header design options
- Dark Mode – Dark color scheme settings
Need Help?
- Visit our Documentation Portal
- Contact Support at support@wbcomdesigns.com
